Apple Introducing iPhone SE

Apple has officially revealed its latest and greatest 4-inch product, as well as the latest member joining the iPhone family, the iPhone SE, delivering a brand new smaller size smartphone that offers company's "most powerful phone with a four-inch display".

The iPhone SE features 4.0-inch (1136x640) Retina display, A9 Chip 64‑bit Dual-core processor, embedded M9 motion coprocessor, 16/64GB internal storage, 12MP iSight shooter with 4K recording and 1.2MP front-facing camera, Up to 13 hours of video playback, Home button that doubles as a fingerprint sensor, and iOS 9.3.

The smaller iPhone comes in 7.6mm thin and weighs 113g, with all Metal uni-body and a similar design to the iPhone 5s, hands-free hey Siri functionality, NFC with Apple Play support, LTE connectivity and Wi-Fi 802.11 ac support, as well as Silver, Gold, Space Gray, and Rose Gold color options.

According to Apple "iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world"

The iPhone SE will be available to pre-order March 24 starting at $399 for the base model, while the higher-end one will go for $499. Last but not least, the phone is expected to begin shipping March 31.