WhatsApp Going Free For All

Following the leaked WhatsApp Video Calling feature about four weeks ago, the proprietary cross-platform instant messaging service has announced that it will be dropping its subscription business model in favor of a subscription-free model.

The very Popular real-time messaging and voice calling app has revealed that it will soon be offering its service free of charge to all of its nearly one billion users around the world, all while making the app even more useful as well as keeping it as "fast, simple and reliable" as it has ever been. The company has also announced that it will not be introducing third-party ads, and instead will test tools that allow you to use WhatsApp to "communicate with businesses and organizations that you want to hear from", including banks and airlines.

According to WhatsApp "For many years, we've asked some people to pay a fee for using WhatsApp after their first year. As we've grown, we've found that this approach hasn't worked well. Many WhatsApp users don't have a debit or credit card number and they worried they'd lose access to their friends and family after their first year"

WhatsApp will be available with out a subscription fee to all users around the world over the next several weeks.