HTC Reveals Desire 728

HTC has officially revealed its latest and greatest mid-range product, as well as the latest member joining the Desire family, the Desire 728, delivering a mid-range phablet at an affordable price tag.

The Desire 728 features 5.5-inch 720p display, MediaTek MT6753 64-bit Octa-core processor clocked at 1.3 GHz, Mali-T720 GPU, 2GB RAM, 16GB internal storage, microSD card (up to 2TB), 13MP shooter and 5MP front-facing camera, 2800 mAh battery, and HTC China Sense on top of Android Lollipop.

The phablet comes in 7.87mm thin and weighs 153g, with Matt back finish and front glass design, 4G connectivity with Cat. 4, Dual-SIM support, HTC BoomSound dual-font-facing speakers with Dolby Audio, fast charging, as well as White and Gold, or Black and Gray color options.

The HTC Desire 728 will be available in China for CNY 1699 (about $267).