Microsoft CEO: Bold Ambition & Our Core

Satya Nadella, Microsoft CEO defends the Xbox brand in a new memo sent out to all company employees, while he puts out his vision for the upcoming financial year. The email was titled Bold Ambition and Our Core, and mainly focused on Xbox.

Nadella defended the Xbox division by explaining the importance of the brand. "The single biggest digital life category, measured in both time and money spent, in a mobile-first world is gaming" He continued "We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation."

He also promised that surprising gamers is a key strategy for the company. "Microsoft will continue to vigorously innovate and delight gamers with Xbox," and "Xbox is one of the most-revered consumer brands, with a growing online community and service, and a raving fan base."

Finally Nadella sealed his Xbox strategy in the memo "Bottom line, we will continue to innovate and grow our fan base with Xbox while also creating additive business value for Microsoft."