In recent interviews with Tim Cook and IBM Chief Executive Virginia Rometty, they made it clear that the idea is to simplify enterprise tools in order to make business on a tablet something doable. Just as we’ve seen consumer apps gone incredibly popular, both companies have agreed to collaborate in 100 apps, with the first available this fall and focused on airlines.
According to Tim Cook "There’s no reason why everyone shouldn’t be like that. Imagine enterprise apps being as simple as the consumer apps that we’ve all gotten used to. That’s the way it should be"
Virginia Rometty also said that apple's engineers can "take the complex and render it simple."
Cook told the WSJ that laptops still outnumber tablets by three-to-one in business environments. However, that may change if IBM and Apple can create apps that let workers do their jobs in "fundamentally different and fundamentally better" ways. He continued "You can envision the day when everyone in every enterprise has one".
