Tobii announced the Tobii Glasses 2

The eye tracking experts announced the Tobii Glasses 2, their latest combined glasses and software system built for advanced eye tracking analysis. The Tobii Glasses are lightweight (45 grams) and can capture what a person is looking at, at 1080p. 

The complete system includes the eye tracking glasses, a small recording unit that saves captured data onto a memory card, and the Tobii Glasses Controller Software.

According to Tobii "Tobii Glasses 2, the next generation wearable eye tracking tool, gives researchers the ability to capture truly objective and deep insights into human behavior in any real-world environment."

"Tobii Glasses 2 shows exactly what a person is looking at in real time as she or he moves freely in a shop, a restaurant or any real-world environment. The discreet, ultra-lightweight design with unobstructed side view ensures natural behavior and research validity. "

Keeping in mind that this is a product for businesses and not individual consumers, the price breakdown for Tobii Glasses 2 packages range from $15,000 to $30,000 plus a paid analytics package.