Google overcomes Apple to Become The World's Most Valuable Brand

Google has taken down Apple to become the world’s most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking. Google's brand is now worth $159 billion, an increase of 40% per year, While Apple took the top spot for the past 3 years.

According to Nick Cooper, Managing Director of Millward Brown Optimor, commented on the number one brand, "Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars. All of this activity sends a very strong signal to consumers about what Google is about and it has coincided with a slowdown at Apple."