Google officially acquired London-based Rangespan for an undisclosed amount. The employees, including founders Matt Henderson and Ryan Regan, formerly executives at Amazon, will be folded into Google's e-commerce site, Google Shopping.
According to Rangespan's Website "We are very happy to announce that Rangespan is joining Google. We will continue to work on services for shoppers and retailers at Google, and we’re super excited about the opportunities to come."
"As part of the change, we will wind down Rangespan's services. We’ve already begun working individually with each of our retailers and suppliers on this process."
Searchengineland. explains "Inventory suppliers uploaded their product feeds into Rangespan's portal, giving online retailers thousands of products to at their disposal. Retailers could choose which products to stock using Rangespan's search engine. Each product got assigned a 'RangeRank score' — its predicted sales potential based on customer behavior signals gathered from other search engines and shopping sites,"
