Phonebloks prototype

Phonebloks shows off Project Ara prototype hardware in new video, While it may lack the immediate wow-factor of efforts like Google Glass, the modular could prove to be just as, if not more exciting, offering smartphone users the promise of untold levels of control over what hardware goes into the handsets they use. As Phonebloks shares with us some of the team working on Ara, while giving us new glimpses at its prototype hardware.

The Project development, but we still get a few glimpses at interesting components to the experience here, like the Ara configurator app, letting users browse their available options for alternate Ara parts and preview the combinations.