Fast Company was granted a very rare sneak peek at Google's top-secret research laboratory, where 'moonshots' trump real-world feasibility, and failure is openly encouraged.
According to Rich DeVaul, head of Google X's Rapid Evaluation team, " If we can get to a no quickly on an idea, that's almost as good as getting to a yes."
check out how an active imaginations of some very smart people are given free rein to fail works.
fastcompany
