Apple aired a new ad for the iPhone 5s called Powerful that shows the device being used in various ways.
The ad is set to Gigantic by the Pixies. Initially. It starts out by showing members of a band using apps for the guitar, bass, drums, and vocals, then users playing games, capturing video, translating phrases, checking their heart rate, launching rockets, and gazing at constellations using the iPhone 5s.
Last but not least the ad ends with the tagline, You're more powerful than you think. check it out.