Apple's new ad takes a stab at competitors

Today is Earth day, so it's an opportunity for many companies to make their environmental efforts public. We’ve seen Apple do some significant leaps in making its facilities greener over the years, such as its planned spaceship campus 2. What we didn't expect was for Apple to actually use this opportunity to take a stab at its most famous competitor, Samsung.

The ad reads " There are some ideas it would want every company to copy ”

" There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefits. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours. "
" Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing."
Considering Apple vs. Samsung trial, it’s easiest to point this ad against Samsung exclusively.