Apple’s advertising efforts have been in the spotlight recently with the Apple vs. Samsung trial. We’ve seen how disappointed Apple is about its own advertising efforts with the iPhone, and reports have it that things started today.
It seems that Apple has just hired four new digital ad agencies, including WPP’s AKQA, Interpublic Group’s Huge, Area 17, and Kettle. According to the report:
“The scope of the work being assigned across the agencies is broad, and will likely include user experience and digital strategy, among other elements, according to people familiar with the matter.”
It’s hard to tell exactly how all five companies will work together in boosting Apple’s image with everything that’s been happening lately, specially with Samsung’s marketing push.
