It looks like AMD is not competing against Intel in budget tablet and will pursue a different strategy as it attempts to break into the market.
Intel has made a major push to get inside Windows 8 and Android tablets,promoting low-cost models that would presumably maximize sales, which Part of that promotion involves subsidizing manufacturers to use its processors.
While according to company CEO Rory Read " AMD will have none of that, that the idea of such subsidies (which he referred to as contra revenue) is something AMD was not interested in pursuing. " and they plan to go in the other direction. Plus AMD exec Lisa Su said that the company is more interested in pursuing high performance tablets instead of going the budget route, she said " If we miss out on some units in the low end, so be it."
Time only will show which strategy is the best.
Zdnet
